Photo available here. No copyright infringement nor plagiarism intended.
Used here non-commercially, for academic purposes only.
No, I was able to appreciate it because it was required by my school paper adviser then, not because I liked the content nor cared about the stories therein.
I first encountered the Philippine Daily Inquirer back in elementary when we needed to have a copy of it every day before going inside our press room to write for our school paper and to rehearse for press conferences. I liked it because of its layout. Its page make-up was my inspiration during high school upon joining competitions on desktop publishing. I thought that because of this newspaper I was able to win a national competition on layouting and page make-up. From then on, I started patronizing this ‘fearless’ daily.
Today, the Philippine Daily Inquirer is starting to revolutionize newspapers in the country. This 25-year-old daily newspaper has already established its position being the most read daily in the country as proven by the surveys conducted by the AC Nielsen, Asia Research Organization, and the Newspaper Dealer’s Association[1].
Photo is a screen shot of the PDI website available here.
No copyright infringement nor plagiarism intended.
Used here non-commercially, for academic purposes only.
On 1997, during the time when the internet is not yet known, even the website is not yet totally developed in the country as what we have discussed in class; the Inquirer has already established its own website[2]. The daily newspaper was able to save its files using this website though they only started archiving their files seven years after the inception of their web page. Looking at their website now, I think it became an avenue of cluttered advertisements, and a promotional means for their affiliates such as the Bandera, Hinge Inquirer Publication, Cebu Daily News, and even its Inquirer Libre, to be known to their readers and to market it to possible stock holders.
Photo is a screen shot of the PDI website available here.
No copyright infringement nor plagiarism intended.
Used here non-commercially, for academic purposes only.
According to Gary Libby of the Inquirer.net, “We provide a one-touch solution to updated information through different channels...we’re on your desktop or on your mobile.[3]” It is very advantageous for the Inquirer to grab this opportunity since according to Mr. Libby, inquirer.net has 3 million unique visitors and 30 million average page views per month which makes them the leading online newspaper in the Philippines.
Photo available here.
No copyright infringement nor plagiarism intended.
Used here non-commercially, for academic purposes only.
This massive and aggressive campaign only confirms to the ideology of a convergent culture wherein a lot of media channels are utilized for a media product[4]. The Philippine Daily Inquirer has taken off the benchmark of newspapers in the country as it continues to diverge into new markets and utilize different channels and different media for its media products. It dominated the online newspaper community, it entered the mobile industry and took the opportunity to go with the title of the Philippines as the ‘Texting Capital of the World,’ and now it starts to enter the broadcasting industry when its radio station Radyo Inquirer 990 hit the air waves on September 6, 2010[5].
Photo available here.
No copyright infringement nor plagiarism intended.
Used here non-commercially, for academic purposes only.
According to Marvin Javier of the Radyo Inquirer, “we are broadcasting, we are webstreaming, we are using the latest technology where you cannot only hear us or with internet you can view us you can also react to us live via chat in real time.” It only means that they believe to the ideology of interactivity which drives the programs of Radyo Inquirer wherein they audiences can easily impose questions can ask questions immediately during live discussions.
Even the utilization of social networking sites such as the Facebook and Twitter was also tapped by the Inquirer seeing the potential of these sites to invite more readership.
Photo is a screen shot of Twitter website available here.
No copyright infringement nor plagiarism intended.
Used here non-commercially, for academic purposes only.
. The Philippine Daily Inquirer might have been successful in dominating and utilizing different media channels, but it cannot be hindered that the product or the content has a very high potential to be redundant in the fact that almost all the content distributed to these media channels are just the same. It might not give Filipinos the chance to know more and discover different horizons the audiences are stocked up to the same media content.
I believe that Inquirer has been successful in being convergent and in democratizing the news to the people who interact with them. I hope that they will not lose its identity as “balanced and fearless” while trying to explore other media channels to diverge into.
The video below sums up the convergence culture of the
Philippine Daily Inquirer and the Inquirer Group of Companies.
Philippine Daily Inquirer and the Inquirer Group of Companies.
The video is available here. No copyright infringement nor plagiarism intended.
Used here non-commercially, for academic purposes only.
[1] “Inquirer still No. 1 by bigger margin, says Nielsen survey,” available at the Philippine Daily Inquirer website: http://www.inquirer.com.ph/pdinews.asp#1; Internet, accessed December 29, 2010.
[2] This information was based on the copyright claim at the Philippine Daily Inquirer website: http://www.inquirer.net/; Internet, accessed January 2, 2011.
[3] As stated in a video of the Inquirer Group of Companies available at Youtube: http://www.youtube.com/watch?v=i8AiwAfrAf8; Internet, accessed January 5, 2011.
[4] Henry Jenkins, Convergence Culture: Where Old and New Media Collide, (New York: NYU Press, 2006.)
[5] “Radyo Inquirer 990 hits the airwaves on September 9,” available at the Adobo Magazine website: http://www.adobomagazine.com/global/module.php?LM=news.level1&id=1283766609531; Internet, accessed January 7, 2011.
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