HMMMM WHATCHASAY?Protests in Egypt are worse than what we think. Government has blocked all communication access, including the internet, social media and telecom. What the hell are they hiding?!
Friday, January 28, 2011
Trolls, Kids, and Suicides
I came across this article a few months back and it is a very good read in our understanding of the Internet. The subject may be outside the scope of our syllabus but is still related to our earlier readings.
Trolling is a rampant Internet-exclusive activity. It's basically by purposely (or even purposelessly) provoking someone in an online community or platform by harassing the individual. Panggago lang bale.
It's natural and it occurs 24/7 in our online world where ignorance is a plague but sometimes people forget to consider the faces behind the keyboards. This when trolling stops being fun and just inconsiderate and enters hurtful and abusive. I really hope you guys can find the time to read the article below.
Wednesday, January 26, 2011
Ze Oztritz.
Ostrich.
I see the resemblance. Thin neck, thin legs. Thin.
I was quite surprised with how I was able to relate with supposedly being a "web ostrich". I am usually one who surfs the web and opens a lot of tabs here and there, with this and that content, about this and that topic, satisfying all my different hunger for information (yeah 'coz I'm a philosopher like that) but I never really jump across these tabs and read them while I'm still on one of the materials. When I have a lot of tabs, I finish reading one first, then once I get rid of that, then it is the only time I move on to the next. So says here:
"Specialised - The real-world ostrich is a true specialist, highly adapted to survive in hot, dusty African grasslands. You might not be at risk from lions when browsing the web, but you are still very focused. From your test we can tell you do best when you concentrate on one task at time, rather than several things at once."One of the things that I find a little off, though, is how I'm supposedly a speedy surfer. I actually find myself taking time surfing the internet; I can log a lot of hours doing nothing but reading a certain website off its content.
This quiz is pretty accurate, though. I believe that the web ostrich in me does exist, and since I keep a lot of SNS accounts, it might actually be me leaving my ostrich eggs all over the place...
...now that didn't sound good.
I am an Ostrich: When my offline self meets my online self
I find the results of the Web Behavior Test interesting because it did not only narrated some features of my being a Web Ostrich but it also also made me realize that even in real my real life as a person I can say that yes, I am a web ostrich. This is a story when my true self meets my online self.
I took the exam this morning during the discussion on our project (sorry guys) and it really took me off the discussion because I needed to focus due to an annoying tactic that the exam had- it also tested one's patience. I just got the result by now because the dormitory where I live had a technical difficulty on its WiFi connections.
The examination results said that I am fast moving, sociable, and specialized. Now let me explain why I find the results interesting and why it really caught me from the time I registered to BBC.
Here are my descriptions according to the result of the test:
Fast-moving - We can tell from your results that you are a speedy surfer - one of the characteristics of the Web Ostrich, whose real-world counterpart has an impressive top speed of 45mph.
Sociable - The web is a social place. You take full advantage of this when you search for information by using social networks and other sites whose content is created by its users. Real-world ostriches are also highly social, even keeping eggs in each other’s nests to share the burden.
Specialised - The real-world ostrich is a true specialist, highly adapted to survive in hot, dusty African grasslands. You might not be at risk from lions when browsing the web, but you are still very focused. From your test we can tell you do best when you concentrate on one task at time, rather than several things at once. (SOURCE)
Here are my reactions to each descriptions wehrein my real self collides with my online self.
Fast-moving - I can confirm that I am this speedy person when it comes to searching stuff online particularly on academics. This is because I am eager to arrive at the results immediately. Though, the Lab Experiment may be true because most of the time I know what I am researching but sometimes, I lack the relevant information needed. In my real life, this is true. I wanted to do tasks as soon as I get them but when my mood changes and I become a procrastinator, I often lose the task given.
Sociable. Yes. This is another aspect of me which I find interesting since whether it be online or offline, I think I am sociable enough. the Lab Experiment says that I tend to spend most of the time in Social Networking Sites -which is true, and that I use the contents made by web users, too- which is also true. I believe that these trust sites are not only significant in connecting with people but also in drafting your career. In real life, I also spend long time with my friends and dorm mates chatting and laughing with them.
Specialized- Maybe yes, I tend to focus much without even thinking if something might harm me just because of my eagerness to achieve or reach something immediately. In real life, I can also adapt to new spheres and environment, even to people like their behavior and sorts, just like an ostrich.
I can say that this Wen Behavior Test did confirm some of my real-person habits and made me realize how the online collides significantly with your offline life. This is more of a self realization examination wherein you will be able to realize the other side of you that you thought did not exist.
I like this test even though it was long and sort of tested my patience. I almost gave up but I just thought that I needed to finish this badly. I like the way the survey form was made, as the lab said, it's very scientific, very positivist. I wanted to design a similar test like this in the future, but only to focus on Filipinos online. I hope the class will be featured in the next episodes of Virtual revolution. Or maybe, just maybe, we can come up with a similar show like that once we graduate. Right, Ma'am Data, classmates? :)
Tuesday, January 25, 2011
The BBC lab experiment said that I am a Web Fox. The results revealed:
Fast-moving - Web Foxes like you are great at finding information quickly, just as real-world foxes are always ready to pounce on an opportunity.
Sociable - Foxes are highly social animals, maintaining complex relationships with the other members of their social group. When you browse the web you are also a social creature, often using social networks, or other sites whose content is created by its users, as sources of information.
Adaptable - Web Foxes are highly adaptable multi-taskers, able to do several things at the same time – just like real-world foxes who can rapidly change their behavior to suit their environments.
When I search for something, I usually type on the search engine the first words that come to my mind. the experiment says, "This maybe because you know exactly what you’re doing, but could also mean you missed important information." I may be fast in clicking and visiting web pages but I see to it that I check various sources to get more reliable information as possible. Maybe the only thing that delays me from finding what I really need is my association with the Social Networking Sites. It's almost always automatic for me to open my SNS accounts first every time I go online. I agree with the test result that I am "Sociable" because I use my SNS accounts to be updated with events and the latest especially for academic purposes. I also resort to SNS whenever i want to take a break from "academic works" that I am doing. I also beleive that I am an efficient online multi-tasker because I always want to maximize my time online.
I find the results accurate because I believe that it has described my way I often behave online. However, I do not find the test 100% reliable because i have skipped a couple of pages because of technical glitches. I find the test, or the site itself, problematic. I wonder what the result would be if I was able to answer everything.
The call of the not-so-wild
I am a Web Ostrich. Cue ostrich sound
Three words that described the kind of animal I am in the Web: fast-moving, sociable and specialized. Here's what I have to say.
Fast-moving. Even in real life, I make sure to it that I do all the tasks to be accomplished in a fast and efficient way since I believe that waste of time and effort is a big slash in discipline work methods. Whenever, I search for something online, I look for it and open a few tabs so that I don't keep clicking "back" and encounter loss of information problems.
Sociable. Indeed I use the web for interacting with people and getting messages across. One of the uses of social media that I find really significant is being able to disseminate information-- be it issues or promotional matters. Web sharing is the way to go for me!
Specialized. In some levels, I do focus on subject matter at a time when using the web but there are times when I just have to check Facebook, loading a Youtube video, refreshing Twitter updates while reading on Dr. Krotosky. I multi-task... A LOT. I think the times when I focus on only one thing on the web is when something really kicks me in the balls like a legit end-of-the-world article/video, Mindanao separating from the Philippines or... Taylor Swift dies.
Kath is a Web Fox!
According to the Web animal quiz, I am a Web fox. Here are the descriptions:
Fast-moving - Web Foxes like you are great at finding information quickly, just as real-world foxes are always ready to pounce on an opportunity.
Sociable - Foxes are highly social animals, maintaining complex relationships with the other members of their social group. When you browse the web you are also a social creature, often using social networks, or other sites whose content is created by its users, as sources of information.
Adaptable - Web Foxes are highly adaptable multitaskers, able to do several things at the same time – just like real-world foxes who can rapidly change their behaviour to suit their environments.
This application was fun! :) I enjoyed answering the questions especially the memory test. Some parts are tricky especially the blue and red bricks part. I think this web animal quiz is quite unreliable because we can't just measure our web literacy/behavior by just answering this application. Remember that this is just analyzed/managed by the computer.
This application is fun, even though it is not 100% reliable, the result is quite helpful for me to be aware of who I am in the cyber world.
-Kath Gabaon
https://www.bbc.co.uk/labuk/experiments/webbehaviour/feedback
Stalk the Prey.. Leopard!
I am a Leopard. I think the web behavior test is slight accurate because there are aspects of the interpretation of my web behavior that are accurate and there were interpretations that I believe I do not posses.
1. Fast moving-
It has become my habit to allot certain number of minutes or hours to accomplish a certain task; I got this training from my sorority and from my family. I think I apply it online when doing school works, holding meetings because this helps me be more conscious of making use of my time to productively. It’s funny because while doing this seatwork I gave myself total of 2 hours to accomplish it and so far I still have 1 hour and 30 minutes till my self-given deadline.
2. Specialized-
It is also accurate that I am not good in multi-tasking. I easily get distracted so what I do is I try to focus on one task before starting another one. I noticed that whenever I try to do two or more tasks all at the same time, the result is one of the task is half-baked. That is why I allot time for each and focus on that task to make sure I don’t miss out details.
3. Solitary-
This part is not accurate for me because I like getting my information from/with other people. For example I ask my friends what they know about a certain topic but of course I ask people who accurately knows something about that topic. I actually like doing research with a group, this way I feel like more thinking heads are involved. I like conversing online through YM, Facebook, and Twitter I don’t understand why the test result said that I don’t socialize online that much.The part wherein my choices of sources are the ones done traditionally or based on a book is accurate I like reading from hard copies or something I can touch or hold on to rather than reading it online.
I think what result of the test is saying that I still prefer traditional way of doing things. I still want the human factor in the things I do. Honestly, I like conversing more face to face with a person rather than having a medium like cell phone, laptop and the like. I prefer receiving letters in my Mailbox (the concrete mailbox outside my house or my small box at the condo lobby).
-Jalyssa May Caccam
It seems most of us are leopards.. :)
I just took the exam. I loved the games by the way. :)
So, the result says I'm a leopard too. I guess I would have to agree with that since I really am straight to the point whenever I search for something on the web especially if it is academic. I make sure I have included all vital words in the search engine before I hit the 'Search' tab so the results would most likely be what I am looking for. I really do get informations very quickly especially when I do not feel like surfing the web more. The 'performing one task at a time rather than multitasking' part is also quite accurate even though I sometimes tend to multi-task when I have to. When I have to find cracks or activation codes for certain softwares, I do spend a lot of time searching for it on my own instead of asking help from others. I just find it amusing whenever I get what I need on my own.
So I guess the test is relatively accurate. Plus, it is very fun to take! :)
Gelly
So, the result says I'm a leopard too. I guess I would have to agree with that since I really am straight to the point whenever I search for something on the web especially if it is academic. I make sure I have included all vital words in the search engine before I hit the 'Search' tab so the results would most likely be what I am looking for. I really do get informations very quickly especially when I do not feel like surfing the web more. The 'performing one task at a time rather than multitasking' part is also quite accurate even though I sometimes tend to multi-task when I have to. When I have to find cracks or activation codes for certain softwares, I do spend a lot of time searching for it on my own instead of asking help from others. I just find it amusing whenever I get what I need on my own.So I guess the test is relatively accurate. Plus, it is very fun to take! :)
Gelly
Leopard? Really?
Fast-moving - check. Solitary and specialised? NOT.I'm probably one of the most "complicated" web users - opening as much tabs as I could; doing homework, researching, browsing random stuff and talking to people all at the same time. . It's funny to note how the result says I'm prefer focusing on one thing rather than doing a lot all at once. On the contrary (and truthfully) I have mastered the art and skill of multi-tasking in my younger years and in the online world, I am able to practice this skill every single day. I like switching tabs from my Facebook account to my researches to IM windows, to Twitter, Tumblr, and what not. I find it very "fulfilling" whenever I get to finish my school work with all the stuff I'm doing online. However, I still try to lessen the "multi-tasking" habit since I know that it affects how fast and how focused I am when doing my work. The solitary trait may be partly true because I usually don't rely on random networks to give me information (that are academic). But other than that, I'm very, very, very active in all the social networks I'm part of - so active some people think I'm pretty much everywhere (which is either a compliment or not).
(And oh, the leopard looks kinda cute though.)
-Jara Lucero
I'm an Ostrich?!
The website was a bit annoyiiiing. They always log me out then I need to enter with my password again. Is that a tactic? I was logged out maybe twenty times. It's the most highly secured web test I've ever taken that it was so annoying already. :) Anyway, I finished the test and I don't believe that I'm an Ostrich!
_________________________________________________________________________
Here's what they say I am:
Fast-Moving: Huh? I always used to think I'm a slow surfer compared to other more web-inclined people. I feel I'm just a regular surfer on the web. Because before, it takes me hours to find good information I need, well, mmm.. Maybe I've already um, developed? Advanced?
Sociable: I don't think I'm a social person on the Web! I seldom look at other people's profiles or care to even know info about them, except if I need to. I'm neither much sociable in the real world too. I think I'm Solitary! This is the first test that says I'm Sociable! Really? Am I changing?
Specialised: But I always multitask online. When I go online at home, I automatically open three websites. Facebook, my Gmail, and my Ymail. Sometimes I even add Twitter and I usually juggle the four. But it's true that I prefer doing one thing at a time. And I'm best at doing one thing at a time.
________________________________________________________________________
These results are surprising! I think I'm the opposite of all the three descriptions. Hmm. Maybe it's telling me that I act differently online, compared to how I see myself act as a real person. Or, maybe at first I was the opposite of these descriptions and then I just didn't realize it and I've developed into THESE descriptions. But well, what's wrong if I'm Fast-moving or Sociable on the web. This is quite intriguing for me! I think I'll be observing my behavior online more.
Faith
Marijoe Is A Web Leopard! ROAR?
The BBC web experiment described me as FAST-MOVING, SOLITARY and SPECIALISED. It means that I find information online as fast a real leopard but I tend to do it alone and I am not a very efficient multi-tasker.
I think the results of the experiment is contrary to my online self. Yes, I do find things online fast because of my searching skills (despite our ultra slow internet connection at home) but I also do rely on social networking sites for information most especially if I am too lazy to google the answer myself. The experiment is correct in saying that I have stalker skills in fishing out information on the web but I am not very sure if they nailed it with the "solitary" part.
I always thought I was a multi-tasker but I guess not. Maybe all this time I am just pretending to do many things at a time but in reality I am just very good in time management? I don't know! But what's important is that I meet my deadlines and I submit quality work. Kanya-kanya lang yan ng diskarte sa buhay! We all have our ways of coping to stress and workload we just need to find what suits us best.
I am a Web Fox!
Fast-moving - Web Foxes like you are great at finding information quickly, just as real-world foxes are always ready to pounce on an opportunity.
Sociable - Foxes are highly social animals, maintaining complex relationships with the other members of their social group. When you browse the web you are also a social creature, often using social networks, or other sites whose content is created by its users, as sources of information.
Adaptable - Web Foxes are highly adaptable multitaskers, able to do several things at the same time – just like real-world foxes who can rapidly change their behaviour to suit their environments.
____________________________
According to the web animal test of BBC, I am a Web Fox.
I think the description suits me well, cause I think I'm really good in finding quick information online. (I am a pragmatic user of Google, whenever I need something, I google it up, when I have it, I'll close it). I'm close into considering Google a panacea - a universal solution into anything you need. (Even love advice, sometimes). :)
Sociable, yes. I maintain a lot of social networking accounts. And I have lots of friend here. However, I might have to clear the distinction between me being virtually-friendly and being friendly in real life. Many people brand me as antisocial in real life. But I'm really friendly, online.
Multitasker and adaptable, to a big extent, yes. But not fully. Haha. I can open and browse a lot of sites at the same time. Actually, I customized my Google Chrome such that when I open it, 9 tabs of different sites also open. Haha.
-Jervis :)
I AM WEB LEOPARD!!
I took the BBC web personality test that was really very tedious. After analyzing your answers and performance in the (blasted) games, it assigns a web animal to you and I was quite satisfied to get LEOPARD.
 |
| Pictured: Me "I hunt for information in the wild that is the Web- alone. I stalk my prey, the information I need, and with a strike as fast as a mouse-click I subdue the unsuspecting antelope with my fangs, a Wikipedia page about Kraft Miracle Whip. I tear chunks of flesh from the creature satiating my hunger- my thirst for knowledge on mayo substitutes. I am the Web leopard." -Wacky Torres |
I am an OSTRICH!
That was a fun, though stressful/exciting experiment. What was your test experience like?
Data
Monday, January 10, 2011
Social Networks Anytime, Anywhere
Through time, a lot of changes have been happening around us---changes that we may or may not notice at all. In my generation, born into the world of emerging technologies and evolution, media has been seen to have evolved and flourished.
With the emergence of computers and ITs, computers and the web has invaded more lives as time goes by. This invasion brings changes into the current system of things. The rise of Social Networking Sites (SNS), for instance, has led to high interactivity on the web as well as the mainstream media.
Social networking websites may be defined as sites that allow users to build a profile that will be made public within an enclosed system. (Acquisti & Gross, 2006) From the formation of the first SNS, Sixdegrees.com up to the bloom of Friendster in 2002-2003, more SNS has risen and has become popular. Myspace and Facebook are said to be the most reputable companies in the industry. According to Cassidy, these social networking services have been created with the intention of linking small communities. A study released by Universal McCann has declared the Philippines as "the social networking capital of the world," (83 percent of Filipinos surveyed are members of a social network). As I see it, over time, these services eventually served more purposes and have become part of media convergence.
In Convergence Culture, Jenkins said that convergence is “…the flow of content across media platforms, the cooperation among multiple media industries and the migratory behavior of media audiences who will go almost anywhere in search of the kind of entertainment experiences they want.” As we can observe, these SNS have gone from the internet to other media like TV, radio and even mobile phones. Various television and radio programs create their own accounts and pages in Facebook, Multiply and Twitter. Aside from this media convergence that Jenkins is talking about, “participatory culture” and “collective intelligence” are also evident in this phenomenon of what I call “SNS bloom”.
Roughly 80% of the Philippine population are mobile subscribers and the rise of 3G phones has paved the way for telecom companies to draw profit from internet subscription via mobile phones. Now, anyone who has a phone can now “tweet” and post their “shout-outs” anytime, anywhere. The mainstream media then, maximizes this as more and more programs enc
ourage feedback from their audience via these SNS (e.g. ABS-CBN’s news and current affairs programs Bandila and TV Patrol). These sites are also used by some programs for online voting in their games and promos like the Pinoy Big Brother’s Multiply site where fans were asked to vote for their favorite team presentation during it’s last season.
Some say that the internet poses a threat to the traditional mainstream media but this convergence phenomenon somehow gives light to the future of media amidst these innovations and development. Ben Bagdikian in his book The New Miedia Monopoly said that the internet has demonstrated its mass effects in news, in general information and in its growing impact in a large portion of the population and it also has a significant influence in the traditional media. The traditional media now relies on the internet, even more so on the SNS, for some of their news and video and graphics files. (e.g. Ondoy, elections, show business-artists tweets, Facebook status)
The Philippine telecom sector is also said to be contributing over 10% of the country’s GDP. The continuous bloom of internet, particularly through mobile phones, can contribute a lot in our local economy.
The rise of Social Networking Sites and media convergence may create a social and cultural divide between those can access and those who cannot access the internet which can affect the exchange of ideas in the so-called “public sphere” but through the opportunities opened by mobile phones, telecom companies, internet cafes and mainstream media, almost anyone can understand and participate in the contribution of knowledge and experiences even in the new digital and modern era.
Sources:
http://www.articlesbase.com/internet-articles/history-of-social-networking-websites-1908457.html
Ben Bagdikian’s The New Media Monopoly (Roll Jervis Manahan BC 180 report. August 4, 2010)
Convergence Culture Where Old and Mew Media Collide by Henry Jenkins
http://en.wikipedia.org/wiki/Social_networking_in_the_Philippines
Sunday, January 9, 2011
I want nobody, nobody but you!!! (*clap *clap *clap *clap)
Probably most of us know the song Nobody by the Wonder Girls. Maybe some even know the dance steps. Nobody was released as a digital download in South Korea in late 2008 and in just a matter of hours it reached the top spot in several digital music sites. In 2009, it invaded the Philippine airwaves. It was played in Christmas and birthday parties, in presentations, in contests, and in other events. Even the UP community got infected by the ‘virus’. In the events like Miss Eng’g and Hagikhikan, some faculty and students performed to the tune of Nobody. But some Filipinos ‘immortalized’ their own performances through capturing videos of themselves dancing and uploading it on the Net. A good example would be the Cebu Dancing inmates.
There’s also a Bisaya version.
You can hear it anywhere. People dance to it. People watch its music video. People talk about it. It is viral.
The Nobody craze exhibits not only virality. It also show evidence of a concept related to virality—convergence. It must be noted that Nobody was shared, passed, and spread through different media such as the internet, radio, tv, and even print. It is not just the song but the dance, the music video, and the singers and their outfit which travelled across the Philippines and the world. The reason why Nobody became a trend is not really because of the lyrics nor the artists nor the music video nor the melody. I think it became a trend because of:
- the participatory culture—According to Jenkins (2006), “The circulation of media content—across different media systems, competing media economies, and national border—depends heavily on consumer’s active participation.” The motivation for the active participation of the Filipinos can be attributed to the pleasure of being able to connect with others through dancing, singing, and having fun together with family, friends, and people who know the song.
- It involves multiple media industries. Nobody flowed across multiple media platforms such as the internet, radio, tv, and even print. The collaboration of the media industries helped Nobody to become a hit. Regardless of their motives, they were able to get the attention of their projected ‘consumers’ through being part of the circulation of the content which is in this case Nobody.
- “the migratory behavior of media audiences who will go almost anywhere in search of the kinds of entertainment experiences they want” was addressed. Nobody can be found almost anywhere. Aside from being available in Youtube, TV programs such as Myx also featured the music video of Nobody. News programs reported about the dancing inmates who performed Nobody. The tabloids published an article about a man who was stabbed and hit to death because he didn’t know the song. This news was reported on TV, spread online, and became the topic of discussion in forums. The local television stations had their celebrities sing and dance to Nobody in their variety shows. The song (and the dance steps) was adopted by online games such as Audition and Star Tales. A movie which is an official entry in the MMFF 2010 was entitled Nobody, Nobody But Juan. An article in Inquirer.net mentioned about a priest who "started the Mass by saying, 'the Lord be with you...nobody, nobody but you!' In no time he had the whole congregation singing and dancing to the popular song 'Nobody, nobody but you!'" In short, media industries tried to run after and capture the audiences. Wherever the audiences went, there’s Nobody. The only question is which medium will they utilize to find the entertainment that they want.
- Convergence. The three reasons mentioned above are features of convergence.
References:
Jenkins, H. 2006. Convergence Culture: Where Old and New. Media Collide. New York: New York University Press.
Jenkins, H. 2006. Convergence Culture: Where Old and New. Media Collide. New York: New York University Press.
Saturday, January 8, 2011
The World of Advertisement and the Convergence of Media
By Kathleen Gabaon
It’s been more than a decade since the Philippines first access the Internet. In this span of time we can see that the impact it brought was very influencing especially in the media industry. It allows easy access to information as well as its dissemination. Through its interactivity, it attracts advertisers to create a so-called Online Advertising. This kind of advertising involves promotion of products through Internet via World Wide Wed. Because Internet is global, it targets larger audience thus attracts more possible consumers. Online advertising are visible among social networking sites. Some other websites are created for online advertising which are only designed for a specific company.
Example of advertising websites im the Philippines are: http://sulit.com.ph, http://www.ayosdito.ph/ and http://www.inetgiant.com/
Traditional Advertising
Online Advertising
Online advertising has a wider scope compare to traditional broadcasting. As internet users continue to grow, cyber space becomes a good target market since it can reach larger number of audience compare to traditional media. The first boom of online advertising threatens traditional media. We all know that networks and other media institutions gain their profits through advertisements. Without these, media operations won’t be possible. But now, networks begin to create their official websites in order for them to maintain their presence and popularity in the field of New Media.
In this case, we can now apply the study of Sir Henry Jenkins about the convergence of traditional media and new media. The convergence of culture is about how television, radio, and print media are merged into one.
In this example Sarah Geromino endorsed Sunsilk and asks the audience to like their Fan Page.
We can see that online advertising works effectively to social networking sites such as facebook because the audience can create his/ her feedback about the product and discuss it among his or her co-consumers. *Since it is interactive, we can therefore easily assess if a product is worth it to buy by just looking directly at the comments of the users*
Some fan pages were created for products. It therefore adds to one’s interest if he or she “Likes” it thus assumes that he or she is consuming it. Aside from that, most advertisements appear most often in the facebook page itself. Example, I am a consumer of Girbaud products, after liking their facebook page and adding it to my favorite page, it will automatically added to my profile account and when someone visits my page, he will see that product listed in my page. It will also appear to their newsfeeds.
Online advertising creates interaction between media/product producers and consumers in this case, product consumption becomes more interactive. Online advertisements increase the rate of consumerism thus strengthening the power of Capitalist society.
By Kathleen Gabaon
Reference:
http://www.youtube.com/watch?v=ssTb32mTZNY
http://www.youtube.com/watch?v=ibJaqXVaOaI
http://www.youtube.com/watch?v=kw5ExIMxUhA&playnext=1&list=PL9B4FF1C419E760F5&index=19
INQUIRER TAKES OFF
Photo available here. No copyright infringement nor plagiarism intended.
Used here non-commercially, for academic purposes only.
No, I was able to appreciate it because it was required by my school paper adviser then, not because I liked the content nor cared about the stories therein.
I first encountered the Philippine Daily Inquirer back in elementary when we needed to have a copy of it every day before going inside our press room to write for our school paper and to rehearse for press conferences. I liked it because of its layout. Its page make-up was my inspiration during high school upon joining competitions on desktop publishing. I thought that because of this newspaper I was able to win a national competition on layouting and page make-up. From then on, I started patronizing this ‘fearless’ daily.
Today, the Philippine Daily Inquirer is starting to revolutionize newspapers in the country. This 25-year-old daily newspaper has already established its position being the most read daily in the country as proven by the surveys conducted by the AC Nielsen, Asia Research Organization, and the Newspaper Dealer’s Association[1].
Photo is a screen shot of the PDI website available here.
No copyright infringement nor plagiarism intended.
Used here non-commercially, for academic purposes only.
On 1997, during the time when the internet is not yet known, even the website is not yet totally developed in the country as what we have discussed in class; the Inquirer has already established its own website[2]. The daily newspaper was able to save its files using this website though they only started archiving their files seven years after the inception of their web page. Looking at their website now, I think it became an avenue of cluttered advertisements, and a promotional means for their affiliates such as the Bandera, Hinge Inquirer Publication, Cebu Daily News, and even its Inquirer Libre, to be known to their readers and to market it to possible stock holders.
Photo is a screen shot of the PDI website available here.
No copyright infringement nor plagiarism intended.
Used here non-commercially, for academic purposes only.
According to Gary Libby of the Inquirer.net, “We provide a one-touch solution to updated information through different channels...we’re on your desktop or on your mobile.[3]” It is very advantageous for the Inquirer to grab this opportunity since according to Mr. Libby, inquirer.net has 3 million unique visitors and 30 million average page views per month which makes them the leading online newspaper in the Philippines.
Photo available here.
No copyright infringement nor plagiarism intended.
Used here non-commercially, for academic purposes only.
This massive and aggressive campaign only confirms to the ideology of a convergent culture wherein a lot of media channels are utilized for a media product[4]. The Philippine Daily Inquirer has taken off the benchmark of newspapers in the country as it continues to diverge into new markets and utilize different channels and different media for its media products. It dominated the online newspaper community, it entered the mobile industry and took the opportunity to go with the title of the Philippines as the ‘Texting Capital of the World,’ and now it starts to enter the broadcasting industry when its radio station Radyo Inquirer 990 hit the air waves on September 6, 2010[5].
Photo available here.
No copyright infringement nor plagiarism intended.
Used here non-commercially, for academic purposes only.
According to Marvin Javier of the Radyo Inquirer, “we are broadcasting, we are webstreaming, we are using the latest technology where you cannot only hear us or with internet you can view us you can also react to us live via chat in real time.” It only means that they believe to the ideology of interactivity which drives the programs of Radyo Inquirer wherein they audiences can easily impose questions can ask questions immediately during live discussions.
Even the utilization of social networking sites such as the Facebook and Twitter was also tapped by the Inquirer seeing the potential of these sites to invite more readership.
Photo is a screen shot of Twitter website available here.
No copyright infringement nor plagiarism intended.
Used here non-commercially, for academic purposes only.
. The Philippine Daily Inquirer might have been successful in dominating and utilizing different media channels, but it cannot be hindered that the product or the content has a very high potential to be redundant in the fact that almost all the content distributed to these media channels are just the same. It might not give Filipinos the chance to know more and discover different horizons the audiences are stocked up to the same media content.
I believe that Inquirer has been successful in being convergent and in democratizing the news to the people who interact with them. I hope that they will not lose its identity as “balanced and fearless” while trying to explore other media channels to diverge into.
The video below sums up the convergence culture of the
Philippine Daily Inquirer and the Inquirer Group of Companies.
Philippine Daily Inquirer and the Inquirer Group of Companies.
The video is available here. No copyright infringement nor plagiarism intended.
Used here non-commercially, for academic purposes only.
[1] “Inquirer still No. 1 by bigger margin, says Nielsen survey,” available at the Philippine Daily Inquirer website: http://www.inquirer.com.ph/pdinews.asp#1; Internet, accessed December 29, 2010.
[2] This information was based on the copyright claim at the Philippine Daily Inquirer website: http://www.inquirer.net/; Internet, accessed January 2, 2011.
[3] As stated in a video of the Inquirer Group of Companies available at Youtube: http://www.youtube.com/watch?v=i8AiwAfrAf8; Internet, accessed January 5, 2011.
[4] Henry Jenkins, Convergence Culture: Where Old and New Media Collide, (New York: NYU Press, 2006.)
[5] “Radyo Inquirer 990 hits the airwaves on September 9,” available at the Adobo Magazine website: http://www.adobomagazine.com/global/module.php?LM=news.level1&id=1283766609531; Internet, accessed January 7, 2011.
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